NEW BOMBUS: LOGO REDESIGN AND NEW PRODUCTION AREA.

In addition to significantly expanding the portfolio of healthy foods, we are also changing the design of the Bombus logo after 7 years. Our unequivocal goal is greater visibility of the brand, and not only on our packaging. In addition, we started 2022 in a new factory. We have already invested more than 80 million crowns in the brand new premises in Krnov, and with the construction we are creating a background for our further development.

“From the available data, we know that people know our products and buy them repeatedly, but it turns out that many of them have no idea that they are Bombus. That was one of the main impulses that led us to redesign the logo to its current form”.

The logo was redesigned by our in-house graphic studio Kantors creative from Ostrava. You can see how our logo has evolved in the years (2013 – 2014 – 2022) and how it will look on the packaging below:

The new production site is still located in Krnov, 55 km northwest of Ostrava.

The warehouse has approximately 12,000 pallet locations with automatic loading. The modern production operation processes an average of 3,000 kg of raw materials per shift, and another technological investment in a completely new, modern line for an even wider range of products is expected next year.

“In the course of this year, we will launch several interesting novelties and we also plan to implement a large marketing campaign aimed at supporting cultural and sports events in the Czech Republic. In the spring of 2023, we will complete the largest technology investment in the company’s history. The new production line will allow us to offer a significantly wider range of BOMBUS products,” says Jiří Vítů, CFO of DMHERMES TRADE.

The two-story administrative part with modern design of the interiors and the working environment itself will enable the team to be strengthened and thus help the Bombus brand continue to grow not only in the Czech but also in foreign markets.